Many of us buy things which we really don’t need. We often shop around and zero in on several items and then buy these items. Later on, when we get back home, we happily take out these items from the shopping bags; then, after several days, these items wallow in the dark nooks of our homes, and will soon be out of our mind. This behavior of buying things which we don’t need is often manifested in many shoppers and we often wonder what reasons drive people to shop for things which they really don’t need. In this article, I would like to delineate some of the plausible reasons why people buy things which they do not need. Hope these reasons can help you understand some of your shopping behaviors, and help you overcome some irrational drives that make us buy things which we don’t need.
Reasons Why We Buy Things Which We Don’t Need
There are many reasons why we buy things which we don’t really need, and the first reason is based on our natural tendency to join the bandwagon. When we see that many people are shopping around, it creates in us a drive to copy their behavior. We can never really play down the effects of other people’s behavior on our behavior. This is so evident, especially, during Black Friday wherein many people would willingly brave the night and the long queue of people who want to get the best deals on that day. Many people really don’t need some of the things that they buy. Yet, they are swayed by other people’s behavior and soon after, they would jostle and wiggle their way around the malls and retail stores to buy discounted items. Black Friday Target bonanza for example is flooded with shoppers who seem to be purposefully shopping, but upon second look, you will notice that they are just often swayed by the crowd’s behavior.
The second reason is based on the effects of marketing on our behavior. The marketing strategies and tactics of most manufacturers are designed to influence our behavior. We may not understand how much these strategies and tactics condition our behaviors, but we are definitely influenced by them. Some of these manufacturers even resort to the use of ads with subliminal implications to influence our behaviors. They insinuate to us the behavior that they want us to sport, and if we are not strong enough, we will be readily cajoled into thinking and behaving in the manner that they like us to behave.
Another reason is based on our nature, i.e., we are impulsive; we seldom use our reasons in buying items. Many of us sometimes use our impulse and feelings in buying something. Whenever we feel an itch to buy something, we go headlong to buy that item. Impulse rules our behavior. Impulse may not be the best basis for our behavior. Since we are rational beings, we need to think first before we rush into a certain action. To overcome impulsiveness, we need to stay calm and train our minds to rationalize whenever we engage in something.
There are many other reasons why people buy things which they really don’t need. Yet, I would like to content myself with these three main reasons to give you a general overview of why we sometimes behave irrationally whenever we go on shopping.